Discover Greg's story and view from the vineyard on regenerative agriculture, presented at the Regen Rev conference. Greg Pennyroyal is the Vineyard Manager at Temecula's Wilson Creek Winery. Wilson Creek Winery and Vineyards owns 60 acres of estate grapes, and manages an additional 100 acres in differing stages of conversion to regenerative practices. Time stamps: How to start your regenerative journey: 16:50 Benefits: 23:25 "Together with Advancing Eco Agriculture we are developing systems that work. Recommendations are based on observation, testing, research and field trials. As a result of this collaboration, I have enjoyed an average 27% yield increase, a 50% reduction in fungicides, a 40% overall reduction in water per ton usage and an increase in grape quality leading to better wines". - Greg Pennyroyal ---------------------------------------- Advancing Eco Agriculture (AEA) works with growers to create customized crop programs, combining biological and mineral nutrition products with regenerative practices. To learn more about AEA and regenerative agriculture, visit https://www.advancingecoag.com/or​ email [email protected].

AEA founder John Kempf interviews Greg Pennyroyal, Vineyard Manager at Wilson Creek Winery in Temecula, California, and Professor of Viticulture at Mt. San Jacinto College. Greg shares his experience in the wine grape industry, describing his development of a regenerative system that increases the intensity of flavor in wine grapes as well as increases in pest and disease resistance. Watch to learn the growing techniques and application practices of a master viticulturist. To learn more about AEA and regenerative agriculture, visit https://www.advancingecoag.com/or email [email protected].