AEA founder John Kempf describes the advanced concepts which AEA uses to grow very large and firm berries that are stable on the plant and in storage for longer periods. He shares the nutritional characteristics needed for growing larger, more firm berries, increased number of fruit per plant, fruit set, and yield. He also discusses how to supply available nutrition in pH-challenged soil and how to reduce mummy berry and other diseases. If you would like to work with AEA on your blueberries reach out to [email protected]. For more information visit www.advancingecoagriculture.com.