Land to Market Conference 29-31 March 2021, Albury NSW
David Farley, Matrix Commodities
David Farley is an accomplished Executive Leader, Chairman and CEO with a life-long, global career in agribusiness. David achieved a portfolio of success leading publicly listed and private organisations with revenues in the hundreds of millions through significant growth, transformation and change. Leveraging a broad knowledge base of soft commodity trading, international investment, distribution network design and optimisation and co-operative sales and marketing structures David is a passionate agricultural policy advocate and global markets, technology and innovation enthusiast, a recognised thought leader, David holds strong networks and relationships with institutional agricultural fund investors (USA, UK and Australia), government stakeholders, and capital markets and across the global agribusiness sector.

Regenerative Agriculture, Better Food and Health
The USA spends ~$1.5T annually on food and $1.9T on healthcare related to poor nutrition (comparison - total USA defence budget is $750b). The current food system ended starvation, but created a obesity epidemic as cheap ultra-processed food increased diabetes and cardiovascular disease. Entrepreneurs can solve real problems by attracting investment and personal capital to redirect into a better food future, marketing sustainable agricultural production, winning supermarket shelf space, changing the cost of health insurance, and securing proven sustainable agricultural practices into agricultural property asset valuation models.